Regardless of whether you are planning an advertising measure or an entire business model: if there are doubts about the admissibility under fair trading law, competitors can take action against it on the basis of competition law. Competition law thus often determines the success or failure of business ideas and marketing concepts.
The importance of competition law extends far beyond the regulations of the Unfair Competition Act (UWG). Even a violation of norms that are not regulated in the UWG itself can in many cases be punished under competition law.
For this reason, e.g. the legal admissibility of a legal tech model, data protection requirements or special features of medicinal products law can be preliminary issues in competition law disputes.
Advice and representation in competition law have been one of our core competences for many years.
In this area, we have a high degree of specialisation and a great deal of experience from numerous projects and processes:
We advise on the conception and design of business ideas and advertising campaigns.
We represent clients in enforcing and defending competition law claims in court proceedings.
We have sufficient staff capacity to effectively support clients even in the event of extensive proceedings or an accumulation of many disputes.
Our many years of successful activity in competition law have paid off: Not only do we advise well-known clients and regularly conduct exciting, sometimes high-profile legal disputes. We have also been praised for years in various lawyer rankings (JUVE, Best Lawyer, Focus, etc.) for our expertise in competition law.